The Italian government agency Skate Shoes crackdown in China, opened a lot of "pseudo-Italian designer veil of mystery. Reporter recently interviewed found that to be near on more than Italy, France, Britain, Germany and other. Name in the local brand presence in high-end market, the mall has long gone eyeful ocean has become a widespread reality. Shopping malls rare pure local brands Cuiwei in Beijing, the reporter found a crackdown in the list of the Italian Trade Commission, "Ster Luna. Sales staff is still plausibly said that this is a brand from Italy, the materials are imported Italian leather produced in the country. The reporters found that the brand of shoes are priced at 1000 yuan, and there is little discount. The sales staff said that value for money, "the texture of the leather, as well as style, domestic brands do usually do not. The reporter looking for a domestic brand of shoes to make a comparison, in a circle did not even find a few shoes made. In the entire sales of shoes and luggage area, across all foreign brands: Spain the Patrcia, tigrisso, Italy, le saunda, Spain, Romania ... Beijing Lufthansa Friendship Shopping Jinyuan shop, reporters Statistics footwear brands in the second floor. In addition to the two brands can not know the brand to a total of 27 shoe stores, footwear brand known brands registered 25, only took picture cards "a brand of Guangdong, China (also sales agent Italian local manufacturing of the Italian brand), and the remaining 24 footwear brands from overseas.
24 foreign brands, there are 11 Italian brands, three brands of German, two Spanish brands, two French brands, the two American brands, the two British brands, a Danish brand, a brand. 24, "" pure foreign brands, brand Jeep all made in China, nine foreign brands part of the manufacturing in China, some foreign-made, the remaining 14 foreign brand to brand and manufacture are foreign. Among them, six Italian brands, the two Spanish brands by brand local manufacture of the country. The price of shoes are almost always four digits, it is difficult to find a few hundred dollars a pair of shoes. Foreign brands made in China Also located in the Beijing Lufthansa Friendship Shopping Jinyuan shop second floor men, almost can not find a name is not "Western style" brand. The brand registered in Italy up to, but also the brand of the United Kingdom, France and Germany, there are many local brands play a foreign name. Universal price of these men are a few thousand or even million. And footwear, most of the products of the "European brand" Men origin for the Chinese mainland in Shanghai, Guangdong and other places, only Germany Maia pants made by Romania. A lot of expensive men's shop assistant said that the use of imported fabrics. British men's brand, "Edward ADH," the salesman told reporters that the Mall is selling high-end clothing, and now the social gap between rich and poor, the rich have to pursue the demand for high quality clothing, so a use of imported high-quality fabric produced suit price of dollars could not surprising. In another mall men's store, the clerk of the several brands of their brand is registered in Italy, France and other places, but the nationality of the corporation and manufacturers in China, the so-called "foreign brand" is really just Chinese companies to registered abroad.
Some local brands in order to enhance the design level, to France, Italy and other places to hire a designer style design. In the men's stores, international brands imported fabrics European designers become very popular selling point illustrates the quality of each brand. Counterfeit foreign brands is a kind of invisible fraud Chen Jianmin, an associate professor of Tsinghua University School of Law, the counterfeiting of foreign brands in China in three stages. The first stage is a simple direct counterfeiting, such as people of the LV directly counterfeit; The second stage is the letter of the change in the foreign brands, visually mislead consumers. The third stage on the powerful, is to go abroad to register a trademark, the trademark in a foreign country is not required, applied back home. Therefore, the so-called international trademark product, in fact, even the country did not come out too made in China, the Chinese production, sales in China. " Chen Jianmin said in the foreign application to register a trademark is very easy to spend one or two million. However, because of the trademark in a foreign country do not have to, foreigners rarely get to know Chinese consumers generally can not go abroad to check, so will the name of foreign brands under the banner of publicity everywhere, or even sell at high prices. Consumers do not understand the concept of trademarks, origin, etc., can easily generate the illusion is mistaken for these goods is "international brand licensing, the domestic production of foreign brands, while the so-called international brand licensing, in fact, ourselves authorization. Chen Jianmin, an associate professor believes that this deception is very subtle, because most consumers do not have the ability to distinguish the difference between trademarks, origin. Although this behavior did not constitute fraud, but can constitute a "significant misunderstanding". Consumers find may not be able to request punitive damages, but may require the lifting of a contract for the sale.
It's written by GoodLandShoes date 4.4.2012
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