Apple and Shenzhen Proview iPad trademark dispute is still see-saw, the final winner is hard to say. iPad trademark battle powerful reverberations, Jeremy Lin, Jordan and related business together into a trademark dispute. Just half a month, after another big event of the three cases of trademark disputes, trademark disputes smoke inevitably diffuse to the whole country. The risk of one: Main trademark has not been registered Following Apple, Jordan, Lin Hao, a series of trademark event, there are users another way to win "opportunities" that can be registered by the listed company trademark. Believe it or not, this abstract way of making money in the current A-shares are in fact very soil. The relevant data show that the listed companies for trademark awareness is still weak, there are nearly a thousand companies are either the main trademark has not been registered or to be registered on the main or non-listed companies main business. In addition, the main part of the company's trademark still lies in the hands of controlling shareholders or other shareholders of listed companies every year to pay a high fee, and even become a shareholder control of listed companies sets Marceau. Netizens "wishful thinking" rather some abstract, but thin to pursue difficult to find, this logic is actually a basis in reality, because the A-share listed company's trademark sense of not. For many companies, the value of the trademark is far more than the tangible property, if the loss of the trademark, companies may lose the trust of consumers and thus losing the entire market, and this sort of thing is not without precedent in the A shares.
Yunnan City to vote, the predecessor of the Red River a bright example, the company's main business is beer production, sales, and its history can even be traced back to the 80s of last century. But for various reasons, "Red River" beer and "Red River" registered on the main products as beer. Shandong private entrepreneurs Lin Hui in 2000 bought of Heilongjiang one enterprise "Red River" trademark, the establishment of the Red River beverage preparation operation Department. By virtue of the "Red River" trademark, the small enterprise "trademark infringement" twice in three years to win the case Honghe bright, either for revision of the Supreme People's Court, Lin Hui, almost created a 10 million yuan damages for trademark infringement of the highest . Although the loss of the final judgment only $ 20,000, but the beer business of the Red River bright but after a series of frustrating plummeted, and sales before the v. more than 10 million tons to 1.7 tons, the beer business from the annual profit of more than 3,000 million into a loss of 460 million. Listed companies so badly hurt and stripped in 2007, the beer business and renamed as Yunnan City to vote, the main business of beer production and sales changes for real estate development. Can be described as also trademarks loser trademark. The risk of two: Trademark rights in the shareholders hands of In addition to the above problem, many companies use the main trademark is in fact not all, but the controlling shareholder or other shareholders.
The same statistics show that of the Southwest University of Political Science, A-share listed companies of more than 200 main trademark owned by its controlling shareholder, including many famous domestic enterprises, listed companies can only pay premium every year to as the controlling shareholder of the parent purchased the right to use trademarks. Worthy of attention is the general case of the controlling shareholder will not be right to use trademarks and other "difficulties" of listed companies, in the A shares of the typical parent holding listed company structure, many listed companies in order to "ransom" with a lot of money, The use of the trademark "watered" case. The most typical, such as Amoi Electronics and waveguide shares were 150 million yuan in cash from the parent company purchased the related trademarks and trademarks before the waveguide shares free use; Sichuan Changhong through asset replacement Changhong Group The Changhong trademarks price of 1.378 billion yuan will have transferred to the listed companies. A shares this main trademarks are controlling shareholders or other shareholders control the status quo, industry sources said, the best way of trademark transfer completely solve the listed company trademarks of crisis, or at least should sign a long-term or even indefinitely trademark licensing contract, to ensure that shareholders of listed companies to threaten not to the trademark.
It's written by GoodLandShoes date 3.8.2012
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