Chinese Sports Brand Opened up New Fashion Abroad

Li Ning was announced in the second half of last year, to spend about 300 million yuan to distributors to repurchase unsold product "is expected in the next two years, the Group need additional options back to about 1.448 billion yuan of stock. China Dongxiang had come up with 220 million yuan in addition to pre-tax non-recurring provision "for the dealer to repurchase excess stock. Special steps through the lower order goal of slowing down store openings, and other methods, to solve inventory problems. The Xtep particularly stressed that the future will not repurchase stock, and will not substantially closed shop. Analysts believe that the repurchase of inventory is the basic message of 2011, is intended to solve the commodity flow problems, update products on a timely manner to the terminal, terminal turnover of goods returned naturally did not exist.
At present, the scale of the sporting goods industry channels is nearly saturated, vigorously to digest the inventory to ensure that channel health to enhance the profits of a single store to a 2012 terminal operating key. Anta from the end of last year initiative to cut orders for the first quarter of 2012, the delivery of some orders postponed to the second quarter of 2012. The Anta official said, the industry more competitive, the existing retail discount from the earlier 20% discount is increased to 30% off, while giving distributors more flexible retail discount policy, and distributors as soon as possible sales to make money reflux to keep the profits. Yuan Wei, Anta (China) Sports Goods Co., Ltd. Public Relations Manager, view of the market changes and increasing competition in the industry, Anta in new and integrated shop, adopt a more flexible arrangements in order to improve the efficiency of distribution network . The face of rapidly changing market environment, Anta think is more important than increasing the number of outlets to enhance the effectiveness of a single store. Deal with the backlog, Pick the company is "terminal zero inventory".
In the last year, Olympic 2012 Q2 orders at the Olympic announced, in order to maintain the sustainable development of enterprises, to take the principle of "terminal zero inventory", the dealer how much the amount of orders, factory production of the corresponding products. By past industry practice, orders will be based on actual demand for a certain proportion of floating, that is, there will be a part of the product may become a dealer's inventory burden. Pick completely abandoned this industry practice, the distributor pressure drop to zero. The price cuts, according to the dealer to produce on demand, you can greatly reduce the backlog of inventory and capital in the production and sales process, accelerate cash flow, reduce inventory management costs, to avoid changes in the market and the upgrading of products arising from the risk of poor sales. Dealer pressure is reduced, the corresponding cash flow capacity, development capacity will be greatly improved, which will help improve the efficiency of the overall supply chain management.
It's written by GoodLandShoes date 4.1.2012