Wednesday, February 15, 2012

Technology Is a Total Failure Skate Shoes Innovation

However, these attempts Skate Shoes so far, I think, did not succeed, they and the kangaroo leather than can only be in one respect better, and the negative effect is significant.1 Predator Falcon shoelaces cover the tongue from blocking clamshell design to cover the whole stretch Vapor, this innovation has undergone a number of attempts, in addition to this simple block, there is deviation from the shoe to the foot of the design Example (Total90 II). Although the appearance point of view, such an approach can make contact with the shoes when the football is more smooth and controlled, but many players prefer the bare lace shoes, such as Liverpool's Yossi Yonghe Babel, although they wear the assassin IV, but will be relieved to lace cover. Similarly, we do not think Xavi Alonso and Kaka because of the loss of the football laces exposed the manipulation of hand, foot volley they are very accurate. From the actual point, the shoe cover will increase the weight of shoes, will also improve the precision of the air and protects stop. Basically, this innovation is not too obvious or too successful, whether you like this design, consumers can be based on personal preferences. Comment was a joke, even to the Gerrard one pair of Timberland boots to play, he can also penetrate the other side in 30 meters of the goal. (2) man-made material uppers in the past few years, the top football boots kangaroo leather is no longer dominated by single block, try a variety of man-made fabrics are widely applied, and the significance of this application is used to boast more waterproof uppers and more good ball sense. The most representative is the F50 series and PumaV1.08 and Umbro SX ValorII, F50 synthetic upper materials and Puma's canvas uppers, making the shoe lighter, and Umbro developed in cooperation with the Michelin rubber upper increase the friction and football shoes. The manufacturers of so many changes, the innovation which is more good than harm in the end, what innovation is a failure, I would like to pick a few representative examples to talk about.
More and more football cheap skate shoes star endorsement brought the shoes not only to meet the strong combat capabilities, but also carries fashion to pass the role of manufacturers in the design of soccer shoes, more or less will consider how to make football more stylish shoes more beautiful. From the mid-1990s, due to Nike's football project in the strong rise of this American sports brand giant soccer shoes set off a wave of innovation, continuous introduction of Mecurial, Tiempo, Total90 three series, and differentiated product positioning according to Expand the marketing and publicity, three series representing speed, handling, power, and has made widely recognized by consumers. In this context, the world's oldest soccer shoes Adidas sit still, in order to resist the offensive Nike also launched a stylish F50 series, Predator Falcon and the formation of a new product structure. Mizuno, so consumers see a high degree of soccer shoes new subdivision and the frequent appearance of the scene, each series of products, after making a hasty introduction of the simple packaging, the products become more frequent replacement, these companies wait for World Cup and the European Cup can be held once every year, so they can promote their new products. For an ordinary consumer, the dazzling technological terms so that we know what to do, most of the factors that ultimately affect the purchase or the brand and appearance. Even so, the major brands will continue to spare no effort to expand the technology offensive, because only continued to emerge, in order to maintain a leading position in the minds of consumers as well as the necessary publicity stunt. Perhaps there are many rational and mature consumers, they only identify relatively traditional and reliable products, they rarely try to be too avant-garde design, and remained faithful to the traditional style of football shoes, such as Tiempo and the Copa, as they age , Mecurial and F50 and will not enter their line of sight.
Moreover, from F50.7 Messi, skate shoes HF8372-2I started to wear on their own ideas fixed outsole F30.7, and are not wearing F50.7, until now, Adidas introduced the Massey F50.9Messi, but Messi in the game still insist on wearing F30.9. Kangaroo leather soccer shoes, with the player's foot can gradually self-adjusting, comfort class, while a soft surface on the football impeccable control. The only drawback is that some rain will water, resulting in more weight shoes, but this does not explain the other attempts to replace the current kangaroo leather, kangaroo leather is still the best choice for top football shoes. 3.TheTUNiT System The TUNiTSystem Adidas launch the revolutionary technology is a modular technology has been used in F50 football boots on the series, the concept of the technology development needs of the consumer at any time in accordance with re-assembly or assembly, freedom to customize want boots. According to weather conditions, pitch conditions and personal style, several interchangeable uppers, soles and spikes combination (soft grass, grass and hard hard mud) arbitrary choice. However, I think this technology is a total failure innovation, totally can not stand the test of actual combat, this separation-style shoes, through combat, will become like loose machine parts, and even the rain will easily fill the shoes. Although the concept is novel, in theory, withstand scrutiny, but a lot of practical experience to tell consumers Adidas, still need this gimmick after repeated testing and demonstration. Macy those players wearing F50, I can responsibly say that is a special Adidas products, rather than at the mall to buy a bunch of parts combination that suits. F50 of the upper case in the wet will lose control of the ball, Puma's canvas face huge risks to protect the foot and does not wear, while the breathable uppers of rubber and comfort are obviously not compared with kangaroo leather.
It's written by skate shoes date 2.16.2012

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