Enter the Sporting Skate Shoes Market

So two or three years time we can see that seen Skate Shoes. In particular, the turnover is from the point of view, Li Ning is the first one, last year's target is 100 million less than the value of ANTA. But if Li Ning to negative growth, ANTA continued positive growth, then, in particular, is the 2012 Olympic team Anta partner, Li Ning, the gold medal team of 90 have a new interpretation of the changes is the need for observation. The Asian Games gold medalist in the past Asian champions also re-do Image. London Olympic Games will create a stronger chance. Of course, this period also completed the upgrading of the product cycle, dealers have to digest the hands of the inventory. Zhang Qing: Li Ning, the influence of the past is important is to rely on the influence of Olympic gold medal team.
Reporter: Li Ning, one step ahead of other local sports nice skate shoes brand, the number of reference?Zhang: When the boss is not easy, I recently saw such a sell 3.40 million are in Jordan ah nothing about rebranding, Li Ning in the walk this road, they do carefully look at what Li Ning well, what is wrong, how to adjust themselves. Melee is still short of the gap before the coming of the new slogan was put forward by the second half of 2009, 2009 to recognize the problem. But now many local 361 degrees, special steps are still to move on. However, the homogenization of local brands too, so I think the acquisition of local brands less likely to occur. Instead, there are two possibilities, one is a local brand outside of professional sports through the acquisition of supplies to do some magnificent turn brands, international brands have a chance to make a market segment that, to eat five or six line market, anti-overshoot to talk to the boss showdown local brands. Sports brand in itself can not do without sports, especially competitive sports. 2008 Beijing Olympics to Li Ning and Li Ning, the company really had a fire, and now the London 2012 Olympic Games will be predictable, and Li Ning has received a rival "to battle", it is ANTA become Olympic Winter Games, Asian Games and the London Olympics the Chinese delegation sponsors receiving awards, and Li Ning, the winning team can choose packaging: for example, the periphery of the Chinese gymnastics team this route, the choice of differentiation can be successful?
The new distributor will choose a differentiated all skate shoes brand operations, who is the most no personality at this time, the least characteristic, who will be very troublesome. This sales model will give the brand in general?Zhang: We bought ten years ago, home appliances are in a department store, ten years later went to those places few people, almost all home appliances in supermarkets. Sporting goods in Europe and America have developed flagship store, experiential, conceptual style. But more hypermarkets in the sporting goods inside. This sport has given the country the United States a very good example. I know there are many domestic and overseas capital appreciation for this one. Reporter: We have seen, the United States also announced plans to enter the sporting goods market.
It's written by skate shoes date 2.15.2012